IIM Executive Program In Strategic Digital Marketing & Analytics
Become a Strategic Digital Marketing expert by specializing in Digital Marketing Analytic, Social Media, Content Marketing, and understand the emerging world of Digital Marketing, systematic decision making based on powerful proven analytical techniques.
In Association With
every weekend
Slot One Closing
10-12 hrs/week
Starting at INR 6500/-
Dec, 2021
Program Overview
The Strategic Digital Marketing and Analytics course is aimed at building frameworks that help managers in facilitating their marketing activities and decision making. The IIM Rohtak course will provide you with an analytical and theoretical framework to understand the emerging world of Digital Marketing and will help in learning systematic decision making based on powerful proven analytical techniques. The purpose is to understand digital marketing and build skills, knowledge and confidence in undertaking analyses.
Admission Cycle Closing 1st Slot30th November, 2021
Duration4 Months
Campus ImmersionIIM Rohtak
Key Features
Focused Study on Digital Revolution & Trends
Designing Digital Marketing Strategies
Certifications from IIM ROHTAK
Conjoint Analysis for Product Development
Acquire Customer Behavior Segmentation Technique
Case Based Pedagogy
Email Marketing Analytics & Google Analytics
Learn Developing a Growth Marketing Capability
Analyze Funnel Data and Understand User Behavior
Discover Translate Data-driven Insights & Marketing Strategies
Demographics Affect and Analysis
Search Engine Optimization Best Practices
Acquire Abilities on Content ManagementCurriculum
Best-in-class content by leading Faculty and industry leaders in the form of videos, cases, projects and live classes
TERM 1: Introduction to the Course and Case Method pedagogy
TERM 2: Regression and Correlation
TERM 3: Marketing Data Analytics
TERM 4: Positioning Analytics – how to position your brands/ companies
TERM 5: Charts to Summarize Marketing Data
TERM 6: Customer choice Analytics
TERM 7: Estimating Demand Curves and Optimize Price, Price Bundling
TERM 8: Display Email and Mobile Advertising
TERM 9: Conjoint Analysis for product development
TERM 10: Social Media Marketing
TERM 11: Calculating Customer Lifetime Value and Online Market Segmentation
TERM 12: Website Optimization & Web Analytics
TERM 13: Digital Marketing Planning and Strategy
TERM 14: Social & E – commerce
TERM 15: Content Marketing
TERM 16: Integrated Media Planning: Combining Offline and Online
TERM 17: Digital promotions: Sponsored Search Marketing
TERM 18: Project Discussion
Professionals will gain theoretical & practical understanding of Strategic Digital Marketing & Analytics with new emerging technologies and tools.70% attendance in the live sessions is the minimum eligibility to obtain the certificate.Learn social media tools
Application Fee: Rs 10,000/-
1st Installment: 60, 000+GST
2nd Installment: 20,000 +GST
3rd Installment: 20,000 +GST
4th Installment: 20,000 +GST
How to Apply?
Important Links:
Admission Form Link: https://shorturl.at/eftvN
Fee Payment Link (QR Code): https://netapsfoundation.blogspot.com/p/admission-process.html
Share all academic Documents to admin@netaps.in
If any, please reach to 78925-30528
Thank you,
Admission Dept.
Netaps Educate India Foundation
Bangalore
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